Case Study: Executive Personality Portraits on location
Cybereason is a fast-growing technology startup with offices in Boston, Tel Aviv and Tokyo, and only a few execs are available in any given city or day. They also wanted their portraits to have a narrative of the executive personality, job function, and the company vision so that the company website helps them market their products and attract young talents to join the company. Through a consultation, we decided to photograph each exec through individual appointments at different locations. This approach is rather expensive and takes time, but produces much richer visual experience to the audience. It is also very flexible when new people are hired or promoted to a position that requires an online bio.
The majority of the execs also consulted Emmi Sorokin, a fashion stylist specializing in men’s business casual style, who helped them with the wardrobe choices, and photography styling on set.
During the shoot, we had a system to review the images with each, the art director, and Emmi (the fashion stylist) so that we knew when we had enough candidates of good pictures. Those images were marked to guide the editing process back in the studio for further editing and enhancement. Finished image files were forwarded to the client’s marketing department electronically.
You can see the results on Cybereason website.
Pros and cons of location personality portraits
+ Unique, authentic and individual style
+ Rich visual experience
+ May be photographed in any city
+ Variety of scenes in a consistent style
+ Progressive approach to creating corporate image
+ Strong, lasting impression of the company and the leadership
– Cost on high side
– Takes time to complete the project
– Hard to shoot during winter and summer
If you have a comfortable budget and project timeline, this is an excellent option to consider. However, if you have a challenge in either, discuss other options through consultation with the photographer.
